Best Theorie
This is the case study for SEA on Best Theorie’s website. Best Theorie assists you in obtaining your driving license. With their expertise, they can guide and help you understand the rules of the road. Although customers are very satisfied with the service, the business owner faced challenges in consistently filling the classrooms.
Additionally, the website was not built by us, nor did we apply our SEO strategy to it. Therefore, our mission was to increase leads and sales via SEA.
Challenges:
Limited online presence with a pre-built website lacking our SEO strategy. The objective was to enhance leads and sales, ensuring optimal classroom attendance and maximizing Cost Per Click (CPC) to optimize Best Theorie’s outcomes.
Our approach
Initiating
Gaining insight
This stage involves understanding the client's services, goals, and target audience. This information is then used to develop content and design elements that will resonate with the client's ideal client.
Planning
Setup
This stage involves planning that aligns with the client's brand and values. The Search Engine Advertising (SEA) strategy should be crafted to convey the personal touch that clients can expect, resulting in increased leads and sales throughout the ad campaigns, ensuring stable and consistently full classrooms.
Executing
Creating campaigns
This stage involves the development and implementation of campaigns. It is crucial to make necessary adjustments and edits to ensure that the campaigns meet the client's needs and expectations.
Customer Feedback Integration
Performance Evaluation
This stage involves monitoring the performance of ad campaigns and making adjustments as needed. It is also crucial to review the ads to ensure visibility to potential clients.
Closing
Launch and Promotion
This stage entails finalizing the ad and ensuring that the Cost Per Click (CPC) is optimized.
Initiating
Gaining insight
This stage involves understanding the client's services, goals, and target audience. This information is then used to develop content and design elements that will resonate with the client's ideal client.
Planning
Setup
This stage involves planning that aligns with the client's brand and values. The Search Engine Advertising (SEA) strategy should be crafted to convey the personal touch that clients can expect, resulting in increased leads and sales throughout the ad campaigns, ensuring stable and consistently full classrooms.
Executing
Creating campaigns
This stage involves the development and implementation of campaigns. It is crucial to make necessary adjustments and edits to ensure that the campaigns meet the client's needs and expectations.
Customer Feedback Integration
Performance Evaluation
This stage involves monitoring the performance of ad campaigns and making adjustments as needed. It is also crucial to review the ads to ensure visibility to potential clients.
Closing
Launch and Promotion
This stage entails finalizing the ad and ensuring that the Cost Per Click (CPC) is optimized.
Results
- Growing Client Base: Best Theorie’s passion for his craft, combined with an effective online presence, led to a growing number of clients.
- SEA Success: Our strategic approach to Search Engine Advertising (SEA) has successfully generated a consistent flow of leads, securing the necessary leads and sales. This method has proven to be effective in ensuring that Best Theorie consistently fills its classrooms.